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Susan von SeggernArts and event PR, Los Angeles

About

Published by Susan von Seggern.

Last updated: November 2026 · Published by Susan von Seggern

This website is published by Susan von Seggern, a Los Angeles publicist and PR consultant who runs individualized PR campaigns for event, corporate, cause, and cultural clients. It exists to explain her arts and event PR services clearly, so event producers and companies can decide quickly whether her approach fits their next announcement.

Who is Susan von Seggern?

Susan von Seggern has worked in Los Angeles for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR, and a return to consulting for events, corporate, cause, and cultural clients.

Her main website describes her PR style as honest, positive, and tenacious. Full career details are on her LinkedIn profile.

This website

Why this site exists

One of a small number of sites she publishes

This is one of a small number of websites published by Susan von Seggern. Her main business website, susanvonseggern.com, holds her full portfolio, her contact form, and an archive of client press releases going back to 2011. This site focuses on one angle: her PR services for cultural, event, and corporate clients, including media outreach, press releases, and event publicity in Los Angeles.

Everything here is drawn from facts Susan supplied and from her published materials. It does not list testimonials or prices, because none are published.

How she works

Susan von Seggern pairs the latest PR tactics, such as podcast pitching and hyper-local coverage, with tried and true methods, including events, press releasing, and sustained media outreach. She organizes this into a four-pillar media relations framework and a separate events PR framework developed across hundreds of festivals, conferences, concerts, fundraisers, author events, and premieres.

She says she can take interesting, newsworthy, and active clients to new highs of media coverage, and she brings a broad media and service-provider network built over more than two decades. Read about the framework.

Common questions

How much PR experience does Susan von Seggern have?

Susan von Seggern has more than two decades of PR experience and has been in Los Angeles for more than 20 years. Her work spans major label publicity, running a boutique PR agency, political PR, corporate PR, and consulting for event, corporate, cause, and cultural clients.

More answers in the FAQ

Who is Susan von Seggern’s PR work for?

Susan von Seggern consults for event, corporate, cause, and cultural clients. Event producers and companies with launches or milestones are a particular focus. She describes her ideal clients as interesting, newsworthy, and active, meaning they have real news to share and are willing to take part in interviews, events, and outreach.

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Does Susan von Seggern only work with Los Angeles clients?

No. She is based in Los Angeles, but releases on her main website are datelined from Miami, Tiburon, San Jose, Joshua Tree, Cambridge in England, London, the Cayman Islands, and Iceland. Her Los Angeles network is especially useful for clients holding events or launching in Southern California.

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Where can I see Susan von Seggern’s full career history?

Her full career details are on her LinkedIn profile, which her main website links to directly. Her main website also publishes a portfolio and an archive of client press releases going back to 2011, so you can review the kinds of events, companies, and cultural projects she has worked on.

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How do I contact Susan von Seggern about a PR campaign?

Use the contact page on her main website at susanvonseggern.com. Include what you want to announce, the date of your event or launch, your target audience, and whether you have a budget for newswire distribution. Event producers and companies planning launches are especially encouraged to reach out.

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Ready to talk about your next announcement?

The contact form on Susan's main website is the fastest way to reach her.

Start your PR inquiry

Published by Susan von Seggern