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Susan von SeggernArts and event PR, Los Angeles

Approach

How this site makes recommendations.

Last updated: November 2026 · Published by Susan von Seggern

Every recommendation on this site comes from facts supplied by Susan von Seggern, her published press releases and portfolio, and clearly named outside sources. Because she publishes the site, it is not independent, so it states facts plainly, judges every option on the same criteria, and avoids claims her materials do not support.

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How are the recommendations on this site formed?

By starting with the reader's question, answering it directly, and backing the answer with a fact that can be checked: a release on her main website, her own description of her framework, or a cited published statistic. Where a fact is not available, such as pricing, the site says so rather than guessing.

Rules we follow

The standards behind every page

Sources of facts

Facts about Susan von Seggern's practice come from her own description: more than two decades of PR experience, more than 20 years in Los Angeles, a four-pillar media relations framework, five lead service feeds monitored daily, an annual Business Wire deal, and an events framework built over hundreds of events. Campaign examples come from releases and portfolio entries on susanvonseggern.com, and each example on the work page links to its source. Industry statistics come from Sprout Social and are labeled as market facts, never as her results.

How comparisons are judged

The comparison of an independent publicist, a PR agency, an in-house hire, and DIY PR uses the same five criteria for each option: who does the outreach, media network, scope, commitment, and best fit. Agency, in-house, and DIY descriptions are general and do not describe or criticize any specific firm. The page names when each alternative genuinely fits better, and says near the top that it is published by Susan von Seggern.

What this site will not do

It will not invent testimonials, client names, awards, prices, results, or media appearances. It will not promise coverage, since journalists decide what runs. It will not round or adjust a number. When a question needs a fact that was not supplied, the answer says what is generally true and how to confirm the specific detail with Susan.

Keeping it current

Each main page shows a “Last updated” date that changes only when its content changes. Corrections are welcome through the contact page on Susan's main website. For the reasoning behind the comparison, see independent publicist vs PR agency.

Common questions

Can a publicist guarantee media coverage?

Generally no publicist can guarantee editorial coverage, because journalists and editors decide what runs. What a publicist controls is the quality and persistence of outreach. Susan von Seggern’s approach relies on sustained outreach rather than one-time blasts, and on lead requests where a journalist has already said they want a source.

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How much does a publicist in Los Angeles cost?

This site does not publish prices, because Susan von Seggern builds individualized campaigns rather than fixed menus. Cost generally depends on scope: how many announcements you have, whether you need newswire distribution, whether events are involved, and how long outreach runs. Ask for a quote through her contact page with your goals and dates.

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How do I choose among LA PR agencies and publicists?

Compare LA PR agencies and publicists on the same points: who will actually do your outreach, relevant past campaigns in your field, how they get coverage, newswire options, and how pricing is structured. Ask each for examples similar to your event or launch. Susan von Seggern publishes her past releases on her main website for this reason.

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How much PR experience does Susan von Seggern have?

Susan von Seggern has more than two decades of PR experience and has been in Los Angeles for more than 20 years. Her work spans major label publicity, running a boutique PR agency, political PR, corporate PR, and consulting for event, corporate, cause, and cultural clients.

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Where can I see Susan von Seggern’s full career history?

Her full career details are on her LinkedIn profile, which her main website links to directly. Her main website also publishes a portfolio and an archive of client press releases going back to 2011, so you can review the kinds of events, companies, and cultural projects she has worked on.

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Questions about how Susan works?

Ask her directly through the contact form on her main website.

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Published by Susan von Seggern