Event PR in Los Angeles that fills the room and the press list.

Event PR is publicity built around a live moment: a festival, conference, concert, fundraiser, author reading, premiere, or fashion show. It works in two directions. Before the event, coverage sells tickets, recruits participants, and attracts sponsors. During and after it, media in the room produce reviews, interviews, photos, and features that outlast the day itself.

In Susan von Seggern's practice, events are also one of the four pillars of media relations for non-event clients. A company can use a luncheon, a conference talk, or a sponsorship to create news it otherwise would not have. She was interviewed about her events framework, which she developed across hundreds of events.

Susan von Seggern's framework lists these forms of event PR:

• Producing large-scale celebrity and media events
• Small-scale media introduction events, such as cocktail hours or luncheons
• Event sponsorships
• Exhibiting or speaking at conferences
• Exhibiting at gifting events
• Gift bag inclusions

Not every campaign needs a big party. The right format depends on your audience, your budget, and the outlets you want to reach.

Designer Atousa G's show and sale, presented by The HER Group, returned for Los Angeles Fashion Week on October 19, 2024. The September announcement called for runway lines, visual artists, and vendors, and named a DJ lineup headlined by Marques Wyatt. Since its 2003 Hollywood debut, SewDown has let more than 100 designers show and sell their work. Proceeds went to the C.O.A.L.I.T.I.O.N for the Homeless and Families in Need.

In its sixth year in 2017, the parade took over Hollywood Boulevard on June 24, running three miles from Edgemont Street in Los Feliz to the Carnival Culture Village at Highland Avenue. The release listed more than 30 bands and six related events around Los Angeles from June 22 to 25, including a Welcome to Hollywood party and a day party on North Las Palmas Avenue.

The 14th annual DIY Convention: Do It Yourself in Film, Music and Books, produced by JM Northern Media, ran March 6 and 7 with a showcase luncheon at Bardot in Hollywood, a film festival screening at the Lyric Hyperion Theater in Silver Lake, and a free panel schedule at the Hollywood Roosevelt Hotel.

The 2017 release announced the conference's fifth year at the Joshua Tree Retreat Center, May 19 to 22, describing it as the largest UFO conference in the US, with more than 30 paid workshops. It opened with a news hook: a 2016 sighting at the event covered by the Daily Express and Coast to Coast AM.